Inform Your Customers
The Retailer Action Pack is a dedicated resource hub providing campaign materials to support retailers, practitioners, and industry partners in raising awareness around proposed EU maximum dosage levels for vitamins and minerals in food supplements.
The page includes a range of downloadable assets for both in-store and digital use, including posters, consumer information materials, social media graphics, QR code resources, website banners, and customer communication templates.
These resources are intended to help businesses communicate the potential impact of the proposed legislation on consumer choice, product availability, and access to food supplements, while encouraging informed public engagement throughout the legislative process.
Downloads
| Resource | Description |
|---|---|
| Retailer Update | This is the campaign overview for retailers – download to see how to get involved |
| Petition Signatures | Download this template and print to gather customer signatures |
| QR Code | Download this QR Code to print and take customers to the petition on their phone |
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EU MAXIMUM AMOUNTS vs CURRENT DOSAGE
Here are some of the adult maximum amounts proposed by the EU, compared with the current allow dosage in Ireland. These dramatic reductions will take current products off the shelf and inevitably lead to consumers paying more for the supplements they need… Calcium EU Limit: 674 mg/day Current: 2500 mg/day ↓ 73.0% reduction Chromium EU…
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THE EU MAXIMUM AMOUNTS PROPOSAL EXPLAINED: What You Need to Know
A major legislative change is quietly moving forward in Europe that could permanently alter what you find on the shelves of your local health store or pharmacy. The European Commission is currently drafting a proposal to introduce mandatory “Maximum Permitted Levels” (MPLs) for vitamins and minerals allowed in food supplements across all member states. If…
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THE EU’s SECRET WAR ON VITAMINS: WHY REGULATORS WANT TO BAN YOUR HIGH DOSE SUPPLEMENTS
The European Union is quietly moving toward a massive overhaul of how it regulates vitamins and minerals. The goal is “harmonization” – meaning every country in the EU will have to follow the exact same limits on supplement dosages. While that sounds harmlessly bureaucratic, natural health advocates, doctors, and scientists are sounding the alarm. European…
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WHAT HAPPENS IF WE DON’T STOP THIS EU LEGISLATION?
You will lose access to the high-strength vitamins you currently rely on. Help us to Save Our Supplements – call into your local Health Food Shop and ask them what is happening with the campaign. This helps to let retailers know you care!
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THE EU COULD DRASTICALLY REDUCE THE STRENGTH OF VITAMIN AND MINERAL SUPPLEMENTS AVAILABLE IN IRELAND
Most people in Ireland have no idea this conversation is even happening. Yet regulations currently being discussed at EU level could significantly change the strength of many vitamin and mineral supplements available on Irish shelves in the future. At the centre of the issue is a long-running EU process to establish maximum permitted levels for…
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OVERFED BUT UNDERNOURISHED: WHY RESTRICTING SUPPLEMENTS COULD BE A DANGEROUS MISTAKE
Modern society has never had more food. Yet many people have never felt less nourished. Across Ireland and much of Europe, diets have changed dramatically over the past several decades. More processed food, more convenience eating, more industrial agriculture – but not necessarily better nutrition. At the same moment concerns around nutritional quality are growing,…